logo design tips

Johnny Walker Logo History

Originally known as Walker's Kilmarnock Whisky, the brand is a legacy left by John 'Johnnie' Walker after he started to sell whisky in his grocer's shop in Ayrshire, Scotland. The brand became popular, but it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the whisky as a widely popular brand. Black Label and Green Label Pure Malt

Walker died in 1857, but his legacy was assured as the Walker family developed the business and grew the Johnnie Walker brand to become world famous.

Alexander Walker first introduced the iconic square bottle in 1870. The other identifying characteristic of the bottle is the label, which is applied at an angle of 24 degrees.

In 1908, when James Stevenson was the Managing Director, there was a rebranding of sorts. The whisky was renamed from Walker's Kilmarnock Whiskies to Johnnie Walker Whisky. In addition, the slogan, "Born 1820 - Still going Strong!" was created, along with the Striding Man, a figure used in their advertisements for around fifty years. Commercial artist Tom Browne created an image of a man wearing a red coat with tails, a top hat, quizzing glass (or monocle) and Hessian boots, and carrying a cane. It was created in the likeness of company founder John Walker

Logo Design Bob Can Help

The logo designers at Logo Bob understand how to make a logo design work for you and trigger something to your target market. Their responsibility as logo designers is to create a unique symbol that has power to communicate within a split second what the company is about.

Building your brand using creative design ideas

The reason we keep our prices so reasonable compared to those offered by our competitors, is we believe that even a small business should have the opportunity to have a professionally designed logo which meets their budget.

Business logo design is one of the most important stages in building brand awareness for your customer. At Logo Design Bob, we understand how critical that stage is. Our goal is to provide you with specialized professional custom logo services at a price that will fit your budget.

See our vast logo design samples area.

Browse our logo package prices.

Learn more about logos and brands.