Meaning of logo design colors.
Using turquoise in your logo design.
Refreshing and Sophisticated: A mix of blue and green, turquoise has a sweet feminine feel while the darker teal shades add lively sophistication.
Nature of Turquoise: A blend of blue and green, shades of turquoise have the same calming effects of those colors.
Culture of Turquoise: This in-between color represents water, thus the names aqua and aquamarine. It's also a valuable and popular mineral often turned into jewelry. Turquoise is closely associated with the Middle East and the American Southwest.
Using Turquoise: Create feminine appeal with the lighter shades of turquoise. Some shades of turquoise have an old-fashioned 50s and 60s retro feel. Teal has a darker, somewhat more sophisticated look. Like the mineral, turquoise shades range from almost sky blue to deep greenish blues.
Using silver in your business logo design.
Metallic Riches: Silver, especially a shiny, metallic silver, is cool like gray but livelier, more playful. Silver can be sleek and modern or impart a feeling of ornate riches.
Nature of Silver: Silver is a precious metal and other metals are often described as silver in color. Silver doesn't have the warmth of gold. It's a cool metal.
Culture of Silver: Silver often symbolizes riches, just as gold does. Silver can be glamorous and distinguished. While gray-haired men and women are seen as old, silver-haired denotes a graceful aging.
Using Silver: Silver can be earthy, natural or sleek and elegant. It can be used much as gray is although when using shiny metallic inks, small amounts for accents is best.
Using red in your business logo design.
Love and War: Red is hot. It's a strong color that conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare. Red is Cupid and the Devil.
Nature of Red: A stimulant, red is the hottest of the warm colors. Studies show that red can have a physical effect, increasing the rate of respiration and raising blood pressure.
The expression seeing red indicates anger and may stem not only from the stimulus of the color but from the natural flush (redness) of the cheeks, a physical reaction to anger, increased blood pressure, or physical exertion.
Culture of Red: Red is power, hence the red power tie for business people and the red carpet for celebrities and VIPs (very important people).
Flashing red lights denote danger or emergency. Stop signs and stop lights are red to get the drivers' attention and alert them to the dangers of the intersection.
In some cultures, red denotes purity, joy, and celebration. Red is the color of happiness and prosperity in China and may be used to attract good luck.
Red is often the color worn by brides in the East while it is the color of mourning in South Africa. In Russia the Bolsheviks used a red flag when they overthrew the Tsar, thus red became associated with communism. Many national flags use red.
Using Red: Use red to grab attention and to get people to take action. Use red when you don't want to sink into the background. Use red to suggest speed combined with confidence and perhaps even a dash of danger. A little bit of red goes a long way. Small doses can often be more effective than large amounts of this strong color. Multiple shades of red and even pink or orange can combine for a cheerful palette.
Using pink in your business logo design.
Cotton Candy and Little Girls: Pink is a softer, less violent red. Pink is the sweet side of red. It's cotton candy and bubble gum and babies, especially little girls.
Nature of Pink: While red stirs up passion and action, studies have shown that large amounts of pink can create physical weakness in people. Perhaps there is a tie-in between this physical reaction and the color's association with the so-called weaker sex.
Culture of Pink: In some cultures, such as the US, pink is the color of little girls. It represents sugar and spice and everything nice. Pink for men goes in and out of style. Most people still think of pink as a feminine, delicate color.
Using Pink: Both red and pink denote love but while red is hot passion, pink is romantic and charming. Use pink to convey playfulness (hot pink flamingoes) and tenderness (pastel pinks). Multiple shades of pink and light purple or other pastels used together maintain the soft, delicate, and playful nature of pink. Add strength with darker shades of pinks and purple and burgundy.
Using yellow in your logo design.
Hope and Happiness: Yellow is sunshine. It is a warm color that, like red, has conflicting symbolism. On the one hand it denotes happiness and joy but on the other hand it's the color of cowardice and deceit.
Nature of Yellow: Yellow is one of the warm colors. Because of the high visibility of bright yellow, it is often used for hazard signs and some emergency vehicles. Yellow is cheerful.
Culture of Yellow: For years yellow ribbons were worn as a sign of hope as women waited from their men to come marching home from war. Today, they are still used to welcome home loved ones. Its use for hazard signs creates an association between yellow and danger, although not quite as dangerous as red.
If someone is yellow it means they are a coward so yellow can have a negative meaning in some cultures.
Yellow is for mourning in Egypt and actors of the Middle Ages wore yellow to signify the dead. Yet yellow has also represented courage (Japan), merchants (India), and peace.
Using Yellow: Although it can work as the primary color, yellow often works best as a companion to other colors. Use bright yellow to create excitement when red or orange may be too strong or too dark. Yellow can be perky
Using gold in your company logo design.
Riches and Excess: A cousin to yellow (and orange and brown) is gold. While green may be the color of money (U.S. money, that is) gold is the color of riches and extravagance.
Nature of Gold: Gold shares many of the attributes of yellow. It is a warm color that can be both bright and cheerful as well as somber and traditional.
Culture of Gold: Because gold is a precious metal, the color gold is associated with wealth and prosperity. While all that glitters is not gold the color gold still suggests grandeur, and perhaps on the downside, the excesses of the rich.
Using Gold: Add a small amount of metallic gold ink to a project for a special, rich touch. Bright gold catches the eye while darker subdued shades of gold lend richness and warmth.
Using orange in your business logo design.
Flamboyant and Energetic : Orange is vibrant. It's a combination of red and yellow so it shares some common attributes with those colors. It denotes energy, warmth, and the sun. But orange has a bit less intensity or aggression than red, calmed by the cheerfulness of yellow.
Nature of Orange: As a warm color orange is a stimulant - stimulating the emotions and even the appetite. Orange can be found in nature in the changing leaves of fall, the setting sun, and the skin and meat of citrus fruit.
Culture of Orange: Orange brings up images of autumn leaves, pumpkins, and (in combination with Black) Halloween. It represents the changing seasons so in that sense it is a color on the edge, the color of change between the heat of summer and the cool of winter.
Because orange is also a citrus color, it can conjure up thoughts of vitamin C and good health.
Using Orange: If you want to get noticed without screaming, consider orange - it demands attention. The softer oranges such as peach are even friendlier, more soothing. Peachy oranges are less flamboyant than their redder cousins but still energetic.
In keeping with its transitional appearance in nature, you might use shades of orange to indicate transition or a bridge between two opposing factors.
Orange is often synonymous with autumn yet the brighter oranges are a summer color. Use shades of orange for seasonal-themed fall or summer materials.
Orange is mentally stimulating as well as sociable. Use it to get people thinking or to get them talking.
Using purple in your corporate logo design.
Royalty and Spirituality: Purple is royalty. A mysterious color, purple is associated with both nobility and spirituality. The opposites of hot red and cool blue combine to create this intriguing color.
Nature of Purple: Purple has a special, almost sacred place in nature: lavender, orchid, lilac, and violet flowers are often delicate and considered precious. Because purple is derived from the mixing of a strong warm and strong cool color it has both warm and cool properties. A purple room can boost a child's imagination or an artist's creativity. Too much purple, like blue, could result in moodiness.
Culture of Purple: The color of mourning for widows in Thailand, purple was the favorite color of Egypt's Cleopatra. It has been traditionally associated with royalty in many cultures. Purple robes were worn by royalty and people of authority or high rank. The Purple Heart is a U.S. Military decoration given to soldiers wounded in battle.
Using Purple: Deep or bright purples suggest riches while lighter purples are more romantic and delicate. Use redder purples for a warmer color scheme or the bluer purples to cool down.
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